SheetLabels.com (SLI), a digital and flexographic label manufacturer headquartered in the heart of New York’s Adirondack region, has announced the addition of Craig Black as its new regional sales manager. He brings to the growing label manufacturer and e-commerce specialist more than 32 years of industry experience. Prior to joining SLI, Black previously held sales, business development and account management positions at Konica Minolta, RR Donnelley, Identco and Tailored Label Products.

Based in Charlotte, NC, Black’s responsibilities at SLI are twofold – business development and strategic account management. “My goal is to help brand owners better tell their stories through the use of labels and product decoration,” he says.

Black joins SLI during a period of strategic growth and expansion. The company recently opened its second label manufacturing facility in Austin, TX, with the redundant flexo, digital and laser finishing capabilities as its flagship Upstate New York location.

“I’m absolutely thrilled to be joining the SLI team,” comments Black. “This is a market-disrupting organization with not only the ideal label converting equipment assets in place to succeed, but also the people, culture and business acumen. We have the ability to be extremely adaptive and never say no to a customer – because we have the resources to execute complicated designs while delivering exceptional quality in a matter of days, not weeks.”

SLI was founded in 2003 by Adam Gray as an e-commerce specialist. The company has evolved over the years into a full-service label manufacturer, offering flexographic, both UV inkjet and electrophotographic printing, and most recently laser finishing – all through a streamlined, easy-to-use online system coupled with a dedicated client management team. In 2021, industry veteran Alan Etheridge joined the company as Senior Vice President to lead the organization and expand into new markets previously untapped by SLI.

Black continues, “The vision and entrepreneurial spirit spearheaded by Adam, combined with the industry expertise that Alan brings, to me is just a perfect fit. The culture – coupled with our technical capabilities and knowhow – is outstanding, and I’m excited to help both new and existing SLI customers grow their brands and tell their stories.”

Alan Etheridge comments, “Craig is a consummate professional, with decades of experience, and I am proud to have him represent the SLI brand. His ability to draw from his background, articulate value, and walk a client through the printing journey is having a tremendous impact on our organization.  I am elated to have Craig as a teammate, and am excited to watch his career continue to evolve.”